Amazon.com is the hands-down leader in the online bookselling marketplace. Amazon is also a company that prides itself on meeting its customers' needs. What's the easiest way to drive sales for your book on Amazon.com? Easy: Maximize the content on your product page and optimize your chances of coming up in search results via Amazon's internal search engine.
You've all heard of optimizing your website, optimizing your web presence, optimizing your blog, and other variations on the same. All of this optimizing is intended to increase your visibility through various online search mechanisms. While self-contained, Amazon.com is a powerhouse search engine in its own right.
If you want to know about multiple Seller Central Amazon accounts, then you can browse the web.
Despite being a retail site, it should be treated as a search engine from an online marketing standpoint. Think about it: What's the first site you go to when searching for information on a book? My guess is that you answered "Amazon". Remember that on top of its own strong brand, Amazon powers the virtual marketplace of Target.com's backend service (amongst other merchant partnerships).
To leverage Amazon's power, a major component of your online marketing strategy should involve making your Amazon.com product page as informative, search-optimized, and consumer-friendly as possible.
Frequently, optimizing Amazon pages that the product's rank improves as it collects additional content. Whether search suggestions, tags, inclusion in Listmania lists and so on plus the resulting number of hits have a direct effect on the sales rank formula is unclear; it's more likely that books with more detailed pages and links to the title information from outside pages simply attract more buyers. Regardless, ensure that your product page does a good job of representing your product with no detail spared.