In today's economic climate, heavy emphasis on the web marketing and search engine optimization helps minimize the cost of generating potential customers. However, one of the biggest challenges is turning website visitors into skilled sales managers.

The task of turning potential customers into sales opportunities can be accomplished using the simplest online contact forms to more complex software or customer relationship management (CRM) systems. No matter which form of CRM you choose, your efforts to create a serious call to action are critical.

Today more than ever, B2B marketers have many tools at their disposal to 'drive traffic to company b2b eCommerce web portal', including search engine optimization (SEO), pay per click (PPC), and social media (blogs, forums, Linkedin, Twitter, Facebook). Despite all these ways to increase web traffic, the ability to capture high-quality incoming visitors is often lacking.

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A very inexpensive conversion tool that leads to sales opportunities is the use of web-based marketing tools. B2B-focused businesses need to consider the value of capturing high-quality leads directly from the company's website. By implementing easy-to-use budget pricing, serious potential customers (website visitors) share their contact information. 

An online self-service quote system allows your sales team (both inside and outside) to track customers who are ready to sell and build an email database for future marketing efforts. Most B2B companies cannot disclose prices to anyone. Therefore, every price request must go through an approval process. 

With an online bidding system, queries can be completed in seconds while prospects are still busy with your website and product line. With such a system, you can reject requests from your competitors while helping your potential customers.