The role of search engine optimization (SEO) is to rank your website well for relevant search terms. There are a number of principles that, when applied, will help you outperform your competitors on Google and other search engines. You can get to know about SEO in detail if you have a peek at these guys.
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The following is a breakdown of the basic search engine optimization:-
Good keyword research:- This is an essential part of a search engine optimization campaign. If people aren't looking for something they really care about, would you rank Google number 1 for a particular keyword phrase? You need to identify the key terms people are searching for and which you have a chance to rank for.
Optimize pages for search engines:- Search engine spiders search the Internet, indexing individual pages according to the content they contain and arranging them according to their relevance for search terms. If one party talks about bananas while the other talks about fruits such as apples, oranges, pears, and bananas, a person who only talks about bananas is likely to get a better rating when someone is looking for a banana.
When planning your website, it is important that you have one page per keyword phrase that you are targeting. This page may contain secondary keywords and synonyms for primary keywords. However, the goal is to make these pages the most relevant pages on your site for the main keywords you are targeting.