To make the best choices about your SEO campaign or to provide the greatest value to your customers , it's essential to produce effective SEO reports. A poor reporting strategy can result in unclear or useless information that can only waste your time.
Many experts believe that writing something similar to SEO report audits is sufficient to take an initiative forward.What is the main difference from the SEO dashboard for reporting tools and business intelligence reports?
Image Source: Google
First, you must understand the reason behind reports. There are two types of reports that are regularly scheduled, and reports on business intelligence. Regular reports offer details about the current situation and assist you in understanding the situation that campaigns are at.
Reports on business intelligence differ from other reports in that they describe the causes for the results, and how this information can be used to make improvements. For example, SEOs could create a report with the keywords that lead to the most leads or sales, in case this is the intention behind conversion.
The person in charge of the SEO campaign will be in a position to focus more on achieving higher rankings for these keywords and also increase the amount of keywords used in paid-per-click advertisements. It is also possible to search online for more details on the SEO reporting dashboard. SEO report dashboard.