Social media is an vital part of any business’s promotion approach, so it was not surprising that an episode of the live show for Podiatrists, PodCHatLive would commit the topic to social media for podiatry busineses. PodChatLive is a regular live stream on Facebook that is hosted by Craig Payne from Australia along with Ian Griffiths from the United Kingdom. They have a different guest on for every stream and talk about a variety of issues, answering queries that will be posted in the Facebook stream. At the conclusion of the livestream, the recorded version is loaded to YouTube as well as the audio versions submitted as a podcast.

With the stream on social media, Craig and Ian had a conversation with Jill Woods and they discussed why health care professionals frequently see marketing and advertising as a dirty word, and Jill offered good quality facts about the way you can easily re-frame this and employ it for the benefit of the podiatry profession. Additionally they discussed the pros and cons of social media and talked about a number of the various social media sites offered and how to make use of them, and eventually how they can be used for good by all. There was also a chat about how the professional/governing associations could or should make use of social media. Jill Woods first worked in marketing and advertising back in 1988, long before the internet came into existence and before she had ever heard the word podiatry. Since that time she has worked in several marketing distinct roles and also trained as a podiatrist prior to working as an associate in a podiatry business and then managing her own private clinic. Jill has extensively lectured on and about podiatry. Jill has since gained a Masters in adult training & education and started five different offline and online businesses in an attempt to find something which will match her nomadic life being a military wife.